Last Updated: [Insert Date]

At Armchairs Sales, we approach your privacy with the same care and craftsmanship we apply to our handcrafted furniture. This Privacy Policy explains how we collect, use, and protect your personal information when you visit armchairsdeals.com or purchase our premium furniture products.

1. Information We Collect

To provide our services with the elegance and efficiency you deserve, we may collect:

  • Personal Identification Information: Name, email address, phone number, shipping and billing addresses when you make a purchase or create an account.
  • Payment Information: Credit/debit card details processed securely through our PCI-DSS compliant payment gateway (we never store full card numbers on our servers).
  • Transaction Details: Information about the furniture pieces you purchase, including order history and preferences.
  • Technical Data: IP address, browser type, device information, and website usage patterns through cookies and similar technologies.
  • Communication Records: Correspondence when you contact our customer care team at [email protected].

2. How We Use Your Information

We use your data with the same precision we apply to crafting our Chesterfield armchairs:

  • To process and fulfill your orders for our handcrafted furniture
  • To provide customer support from our Wells workshop
  • To improve our website and product offerings
  • To send transactional communications (order confirmations, shipping updates)
  • To prevent fraud and enhance security (using bank-level 256-bit SSL encryption)
  • To comply with legal obligations as a UK-based business

We will never use your information in ways incompatible with these purposes without your explicit consent.

3. Data Sharing & Disclosure

Like the select materials in our furniture, we carefully choose our partners:

  • Payment Processors: Visa, MasterCard, JCB, and PayPal to securely process transactions
  • Shipping Providers: To deliver your furniture worldwide (excluding some remote areas)
  • Service Providers: IT support and website analytics partners under strict confidentiality
  • Legal Requirements: When necessary to comply with laws or protect our rights

We never sell your personal information to third parties for marketing purposes.

4. International Data Transfers

As we serve customers globally (excluding some Asian regions), your information may be transferred outside the UK/EEA. All transfers maintain GDPR-level protections through Standard Contractual Clauses or other approved mechanisms.

5. Data Security & Retention

We protect your data with the same dedication we apply to our furniture craftsmanship:

  • 256-bit SSL encryption for all transactions
  • PCI-DSS compliant payment processing
  • Regular security audits of our systems
  • Limited employee access to personal data

We retain data only as long as necessary for the purposes collected, including legal and accounting requirements.

6. Your Rights

Under UK and EU data protection laws, you have the right to:

  • Access the personal data we hold about you
  • Request correction of inaccurate information
  • Request deletion of your data (where no legal requirement exists to retain it)
  • Object to or restrict certain processing
  • Withdraw consent where processing is based on consent
  • Receive your data in a portable format

To exercise these rights, please contact us at [email protected]. We respond to all legitimate requests within one business day from our Wells workshop.

7. Cookies & Tracking Technologies

Our website uses cookies – like the finishing touches on our furniture – to enhance your experience:

  • Essential Cookies: Necessary for website functionality and secure checkout
  • Analytics Cookies: Help us understand how customers interact with our site
  • Preference Cookies: Remember your settings for future visits

You can manage cookie preferences through your browser settings. Note that disabling essential cookies may affect your ability to make purchases.

8. Changes to This Policy

We may update this policy occasionally, just as we refine our furniture designs. The updated version will be posted on our website with a new “Last Updated” date.

9. Contact Us

For any privacy-related questions, please contact our Data Protection Officer at:

Armchairs Sales
82 Old Frome Rd
Wells, GB CH3H 8BL
Email: [email protected]
[Insert contact phone number if applicable]

Thank you for trusting Armchairs Sales with your personal information – we value this trust as highly as we value the craftsmanship in every piece of furniture we create.